Viva Cuba, Inc. is an organization in Cuba, Missouri, that has created a local beautification program that has changed the town for a better and sustainable future. In 2001, the Peoples Bank commissioned to have a mural created. The project was completed entirely by volunteers and caught the attention of locals and travelers alike. Since then, Viva Cuba, Inc. has been committed to turning unattractive walls overlooking Route 66 into amazing artistic expressions.
In 2025, the Registrar at National Day Calendar approved National Mural Day to be celebrated each year during the Last Saturday in June.