In January 2023, National Day Calendar formed a collaboration with S.H.E Inc 501c3 Sisters Helping Each-Other and the She ROCKS It organization to create National I AM Day. This new celebration encourages everyone to set daily positive affirmations for themselves as a way to practice self-care.
The She ROCKS It organization mission provides a platform where women can come together and celebrate each other. Their goal is to help women network, inspire and empower, while encouraging them to be motivated. The organization supports and acknowledges the success of women by using their platform and putting them in the spotlight. They believe in promoting lifelong learning by hosting educational events, promoting positive relationships, and lifting one another up.