FitPAWS® founded Canine Fitness Month to bring awareness to the growing and preventable issue of canine obesity and sedentarism. They have been the leader in canine fitness for more than 10 years and in human fitness with their FitBALL® brand for 26 years. FitPAWS® is passionate about shining a light on the limited amount of movement that dogs are getting and encourage people to get out and move their mutts.
The Registrar at National Day Calendar declared Canine Fitness Month to be every April beginning in 2017.